After two years of closely editing
and analyzing 2,647 e-mails…
“Former Fortune 500 Content Manager
Discovers Amazing Secret That Turns
‘Window Shopping’ Web Site Visitors
Into Cash-Paying Customers!”
BEST PART: This page reveals how YOU can put this amazing secret to work in your business almost immediately… and… without lifting a finger…
Please read on for full details…
Also on this page…
- A common mistake that’s costing you 80% of your sales…
- Is direct mail dead? 445.8 billion reasons why it isn’t…
- How Richard Simmons, Oprah and Rachel Ray can increase your advertising response rates…
- Your female customers… what makes them extremely happy?
- Seventeen quick and painless ways to generate more leads, customers and sales…
From the desk of Colin Y.J. Chung
9:02 A.M.
Port Moody, B.C.
Dear Friend,
If you’re looking to maximize your website’s profitability, without spending another nickel on advertising costs… this will be the most exciting message you’ll ever read.
Here’s what it’s all about: In a previous life, long ago… I was put in charge of managing eight writers at a Fortune 500 company. Our job? Figure out why our customers had grown so angry with us.
It was bad.
They were abandoning us, holding street protest rallies and flaming us on forum threads with words that’d make your mother blush. Dirty, nasty names.
My team’s mission was to leverage what we could on the communications side of things. So that’s what we did.
We analyzed our e-mail messages, chat responses, telephone scripts, web copy and auto-responders. One-by-one, line-by-line. And slowly, but surely… it became glaringly obvious what the problem was.
And over the course of two years, we wrote and re-wrote. Then we tested and re-tested. We measured survey results, asked for feedback.
How did we do?
Tremendously. In some cases, satisfaction scores leaped by 111%. Using this one secret, we were making unhappy customers, happy again. As you may know… it costs FIVE times as much to get a new, paying customer in the door than keeping the current ones happy and buying.
And nothing really changed on our end… except for the words we sent out. We were still sending out the same number of e-mails, getting the same amount of traffic to our web copy, so on, so forth…
So what exactly was it we did to our messages? What’s this one “simple secret” that turned an angry mob into loyal, happy customers again?
I’ll tell you, in a moment. First, however… let’s talk about the typical website visitor. They are fickle. Much like the crowd of customers I dealt with above. Why? Because…
These Days — Your Website Visitors
Are EXTREMELY Skeptical With Short Attention Spans!
Which is to say…
They Get Bored Easily…
And Have Their B.S. Radar Turned Way Up
In other words… not in the mood to buy… even though… most of them desperately WANT to!
What do I mean by short-attention span though?
Have you looked over the shoulder of a typical computer user lately? They have a browser with five or six tabs open… hundreds of RSS feeds to read… an inbox full of “important” e-mails… three MSN chats going on at the same time… a Word document in the background they’re “working” on… maybe an Excel spreadsheet for tracking bills… and family members demanding attention behind their back!
Okay. That’s a bit of an exaggeration… but not by much. Is it any wonder in a recent BBC article with M.I.T. professors…they claim the average online visitor’s attention span is 9 seconds long — the same as a goldfish?!
So how do you catch the attention of a goldfish… and get them to read your website for longer than sixty seconds… and beyond?
With Colorful Flake Food
(Obviously…)
What do goldfish want? Flakes. Therefore… give it to them.
What do your customers want? (You tell me.) Now, give it to them.
It really is that simple. Make a clear, specific promise that YOU can get them what they want. Distracted, overwhelmed web surfers will stop to read… when it’s relevant to them. It’s obvious, but worth repeating.
In the words of the late, esteemed statesman Bernard Baruch…
“Find Out What People Want,
And Show Them How To Get It”
If your ad is screaming, buy me, buy me, buy me… and you’re not telling them why they should… and what’s in it for them…you’re going to get the “goldfish glance” from your web visitors.
Heck, you probably won’t even get those precious nine seconds.
O.K. Let’s say… you got their attention. The very first thirty words on your website promised them exactly what they’re looking for online.
(INTERESTING FACT: The average Internet user reads at 200 words/minute. Nine seconds buys you 30 words. That’s it.)
Now what?
Prove it. That’s what.
Last I heard, every single one of us gets hit with 600 ads every day. That’s a lot of noise and clutter. Who will they buy from? It breaks down to the business that can show…
Solid Proof Of Results!
Every single one of your website visitor is asking… “Can you deliver the result I need if I become your future customer?”
So, stick yourself in your their shoes now. And ask yourself, “Am I stuffing as much credibility-building facts into my website?”
- Are you presenting your track record, with case studies, examples and testimonials?
- Are you establishing your credibility with P.R. and media mentions? Positioning your business as the “go-to ” guys?
- Are you crafting a brand personality online? (This one is the game changer.) People don’t buy from you unless they like and know you.
O.K. Here’s the deal: We now know potential customers are B.S detecting machines with the attention of a gold fish. We also know… we can fix that. We make big promises and we back them up with proof.
Right now the formula is: Big Promise + Factual Proof = Sales
And… there’s nothing wrong with that. A well crafted sales message on your website will get you customers who desperately need you.
But… there’s still one thing missing.
The question is…
Are you missing out on the tire kickers, window shoppers and looky-loos…
sitting on the fence, hemming and hawing… waiting for that small nudge?
Master copywriter Clayton Makepeace said this a few years ago…
“Headlines That Simply Shout A Benefit
Are Not Working As Well As They Used To”
So what else do you have to do nowadays?
It’s coming up. I promise. Let me just tell you what happens when you put this one secret in place…
You will immediately see more visitors buying, more phone calls, more sales… a fresh stream of cash-flow. And yet… nothing will have changed.
- Your product and service is still the same.
- Traffic (however you get it) will remain the same.
- How you do business… the operations side of it… will also be the same.
The only change will be the WORDS on your web page, promotions and marketing material.
It Is Truly Pulling Profits From Thin Air Simply By
Changing The Words In Your Advertising
…Using This Secret
A promotion which pulled maybe 1% before the secret… could now pull 2 or 3%… tripling your revenues!
What is this secret?
What could possibly get even the most reluctant, skeptical, overwhelmed people to pull out their wallets?
It’s A Secret Richard Simmons,
Oprah and Rachel Ray Use Every Day
- Have you ever wondered how a flamboyant man with an afro and tight shorts sell fitness programs to overweight women?
- Have you ever thought how odd it is — an affluent, African-American powerful media mogul — became the spokesperson for middle-American white women?
- What about a chef who shows you how to open tin cans???
What is their marketing secret?
It is the same secret I discovered overseeing 2,647 messages edited… bumping member satisfaction.
It is the same secret Mr. Clayton Makepeace uses to pull in billions of sales for his clients.
It is the same secret you can put to work for you quickly…
and see instantaneous results.
The secret is…
Richard Simmons – Oprah – Rachel Ray
They All Understand Their Market
At A Sincere And Authentic
EMOTIONAL LEVEL
They Empathize With Each
And Every One Of Their Viewers
Every Little Fear, Every Unspoken Frustration
And Secret Desires They Would Not Share
…Even With Their Loved Ones!
Rachel Ray is brilliant. She understands the typical American woman no longer has the time or energy to muck around in the kitchen. She “gets” it.
Overweight women hug Richard Simmons and sob uncontrollably… because he “gets” them.
Oprah led the very same life as her viewers do… overweight, poor, low self-esteem… she’s been there and got out. She gives hope.
The formula is no longer: Big Promise + Factual Proof = Sales
It is now:
Emotional Understanding + Big Promise + Factual Proof = MAXIMUM SALES
In other words…
“Your Advertising Must Uniquely Touch
Your Prospects At A Core Emotional Level
…For Maximum Sales!”
My name is Colin Y.J. Chung. I have written copy for parenting coaches, a family mediator and a holistic nutritionist. In each and every one of those markets, it was absolutely necessary to sell with empathy. Their target audience simply demands it.
(Don’t even think about using hype there.)
Leadership and management guru, John C. Maxwell once said, “People don’t care how much you know until they know how much you care.”
I’d say the same for selling and marketing.
I mean… sure, if I got into a car accident, and my thigh bone was sticking out of my leg… I wouldn’t care much for empathy from the doctor operating on me…
The last thing I need is for him to coddle me and tell me everything’s going to be alright. Just fix my damn leg, please.
However… I’m guessing… if you’re reading this page… you’re not in a doctor’s position to just fix things. I would think… you’re here because you need the subtle art of persuasion and solid sales copy on your side.
So you may be wondering…
How Is Such Dynamic Marketing Created?
“How Can I Make My Visitors Feel SOooo Understood…
They Will Buy More… And More Often?”
When we officially partner, I dig into your prospects’ mind using a closely-guarded technique called Intimate Interviewing. This is the one, true (and quickest) way to pinpointing with laser accuracy… what your prospects’ core desires are.
- What exactly motivates them to buy?
- What seemingly insignificant details turns them off?
- What unconscious, unspoken objection would stop them from taking action?
I acquired this priceless skill while studying under a former Canadian talk show host. He spent countless hours reviewing tapes of Larry King when he started out. Through years of trial and error, he has perfected this technique and only passes it on to a handful of apprentices.
Intimate Interviewing is a delicate, fragile process… and to use it in your marketing, your promotion and website…
To have X-Ray vision into your customers…
That’s POWERFUL stuff, indeed.
Let me give you just one tactic. It’s called “In Passing”.
Next time a good friend pours her heart out to you… pay EXTREMELY close attention. Drop everything else in your mind and life.
People Are Like Clogged Faucets
If given the chance, if you act as a “safety container” — they will talk.
They will say things “in passing” as if they were nothing at all. With a trained “marketing ear” though… you will pick up on small, subtle hints on what makes them tick.
This is your marketing gold mine!
I’ll give you an example. When doing research for a client… I accidentally discovered (using Intimate Interviewing)… a lot of stay-at-home moms have an unspoken resentment towards their husbands!
These women would NEVER openly admit this… but it is a very strong “motivating force” in their lives.
Of course, I didn’t state this openly in my client’s sales message — but I alluded to it in a very sneaky manner. And here’s the beauty of it all. Anyone reading the message would be blind to it… unless they are in the target market.
Actually… even better… the target market would miss it consciously and only get a gut-feeling the message truly “gets” them and is speaking directly and personally to them.
So here’s what we know so far…
- Your website visitors are skeptical and ready to leave.
- You can fix this with strong promises and unquestionable proof.
- One and two alone, though… won’t get you maximum sales.
- For that, you need to understand your target market at a profound level.
- Intimate Interviews can get you there.
“Yeah…OK, Colin, That Sounds Nice And All
But Does It Actually Work?
Tough crowd. Well… here are some results my copy has generated for clients:
- With a paltry list of about 180 prospects, (that we grew from nothing), my marketing strategies helped sell over $100,000 worth of an expensive mentoring program in less than two months
- One sales letter for a premium priced audio program converted at 7.5% when blasted to joint-venture partners…in a very stingy and sales-resistant market.
- With one small change… a tele-seminar squeeze page increased its opt-in rates by 349%
- An intensive e-mail campaign, along with hard-hitting live seminar hand-outs helped sell out a $2,499 class.
- Multiple long-term strategies helped swell one client’s subscriber base by 412%… all double opt-ins!
Does this sound like something you want to put to work on your website? Your promotions? Your marketing materials?
What Can I Do For You?
How Can I Help You Increase Sales Today…
Using The Power of Empathy to Boost Ad Response?
Let me interview your target market. Figure out their deep, core desires.
And then…here’s a list of projects I can help you with. Click on any one to skip to it.
- Online Sales Letters
- Lead Generation Systems
- Auto-Responder Series
- Full Web Marketing Packages
- Direct Mail Packages
- Newspaper/Magazine Ads
- Video/Audio Scripts
- Website/Promotion Critiques
- Online Sales Letters - What you’re reading right now. The “money-making” page on your website. An online sales letter either gets you business or it doesn’t. I’ll put one together for you that gets the phone ringing and the orders pouring in.
And should you ever wonder if your website needs to be CHOCKFUL of useful marketing material (instead of pictures and flashy animations)… Check out this article from The Harris Poll…
The first thing most people do is check out your website!
- Lead Generation Systems - So going back to the above Harris Poll results. The next one down the list is talking to your salesmen. How do you get this to happen? Simple… a proven, track-able lead-getting system.
Here’s my favorite strategy of all time: The Ethical Bribe Squeeze Page. (I’ll tell you more on the telephone when we talk.)
- Auto-Responder Series - Have you heard of this statistic? In a recent study put together by the National Sales Executive Association, they found…
What that means is, if you’re not reaching out to your prospects at least five times after getting their name and contact information… you are LOSING 80% OF SALES!!!
An auto-responder series fixes all that. You get their name and e-mail and over a period of a month, half-a-year or even two years out… you drip them interesting, engaging, relevant, useful communications all with the purpose of getting them to buy from you. I can help you do that.
- Full Web-Marketing Package - You put 1, 2 and 3 together… sequence it properly… and watch in disbelief as your business experiences a cash infusion. This is where my experience as a project manager come in — planning and coordinating lots of moving parts.
Here’s what John C.A. Manley of Stratford, Ontario has to say about my brain…
“Visualizes Complex Marketing Strategies”
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“Colin has a unique ability to visualize complex marketing strategies in his head and transfer them to some-what simple mind maps on paper (simple to him, at least). I assume he must be using all four quadrants of his brain, because he can successfully tackle a project with multiple components: creative, technical, team management, big outlook. “His work ethic is extraordinary. I have no reservations recommending Colin to any entrepreneur who wants to expand their business. In these tough economic times you want someone like Colin on your team.” |
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John C.A. Manley, Doctor of the Future Publications Stratford ON – www.DrCarolynDean.com |
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- Direct Mail Package - The good old physical, snail-mail letter delivered to a highly targeted list of prospects. And if you’re thinking, “I don’t read junk mail, why would my customers?!”… consider this…
The Direct Marketing Association’s annual study reveals… in 2009, commercial e-mail drove $26 billion in sales… while “non-catalog direct mail, by comparison, drove $445.8 billion in sales”!
That’s 1714.6% more, by the way. Something to consider.
- Newspaper/Magazine Ads – I’m not talking about full-page ads with irrelevant pictures and a clever three, four word slogan here. Absolutely not. Those things can’t be measured for results. In fact, most of them don’t even make sense.
What I am talking about… is going incognito and guerilla… writing ads that look like editorials… fact-based ads that look like they were a part of the publication. Sneaky. And VERY effective.
- Video/Audio Scripts - There’s a lot of marketers out there proclaiming the “death of long copy” and how nobody wants to read a 12 or 16 page sales letter anymore… and yet, when they sell online, they have a twenty-minute video of them talking over a PowerPoint presentation…
A 20-minute monologue converts to a 30-page script, by the way. (I’m just saying.) On a serious note… with increased bandwidth and faster connections in the consumer market… the video sales presentation is the direction we’re heading in. I can help you write an engaging, profitable “infomercial” script.
- Website/Promotion Critique -Need to take me out for a “test-drive” first? Let me carefully take apart your promotion line-by-line… and hand you a step-by-step checklist of sales boosting ideas first.
What you do with it is your choice. You can implement my ideas yourself… or hire me to do it for you. If you choose the second route, I’ll knock the critique price off my copywriting fees.
What’s It Like Working With Me?
Here’s what happens when we work together.
- First, We Talk – I’m a compulsive “taper”. Just like a Washington D.C. muckraking journalist… only I’m not looking for dirt… I’m digging for GOLD. (The kind that sells you, your product and your company.) We’ll spend an hour or so having a fun and exciting conversation.
- Then, I Research Like Mad – I go into a “massive-absorption” trance as I spend days soaking in all your previous promotions, your product, your competitor’s advertising… and do some intensive, independent market research.
I kid you not. On a recent promotion I wrote for the holistic health market (which is mostly women), I found some strange and interesting facts about the “fairer sex”. Did you know…
Interesting Facts About
The Women’s Market(Skip this, if you want…) - 25% of women are now earning more than their husband… and 70% of mothers with kids under 18 are working while raising their children? Which means not only are they influencing the major purchasing decisions these days… it’s also coming straight out of their own bank account…
BUT…
- Most businesses are still in the “dark ages” about this. The number one complaint from women is most businesses are not “kid friendly”. The last thing a mom wants to do while shopping is change a diaper in a small, cramped, dirty restroom. Or… make a large purchasing decision with their kids annoying her because there’s no play area.
- 67% of women say food makes them happy, just above sex at 66%… but when asked the number one thing that makes them extremely happy… sex comes up on top at 27% while food drops down to 19%! But get this. Something else trumps it all. 40% of women say “pets” is the number one thing that makes them extremely happy.
That’s market research you can take to the bank, by the way. You’re welcome.
And if you’re still not convinced I’m obsessed with making sure I nail your target market on the head first… read what Jill Nagle of Berkeley, California has to say…
- 25% of women are now earning more than their husband… and 70% of mothers with kids under 18 are working while raising their children? Which means not only are they influencing the major purchasing decisions these days… it’s also coming straight out of their own bank account…
- Next, I Get All Brain-Stormy and Philosophical (Or Sleep, Really) – Heh. I’m not joking. This is a crucial stage in the game where I come up with BIG ideas for your promotion. What’s your angle? Your hook? Your story? It all happens in the “non-thinking-zen-state”.
Once I have an outline ready, I send it to you to make sure we’re on the same page before I write anything. - I write, I polish, I shine! – I won’t bore you with the mechanics of writing here. (Trust me.) Although… here’s what Shaune Clarke of Queensland, Australia had to say about my copy…
- Money Making Time – You get a knock-your-socks-off promotion you can’t wait to take out for a spin. GUARANTEED. We pretty it up, load it up or mail it out… and wait for the money to pour in. Thrilling.
“Gift of Getting People Curious”
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“Colin’s approach to copywriting takes the profession to a new level. He takes the time–hours of time–to read, listen, think through…then read, listen and think through again, all that’s relevant to his mission. Then, he produces a document that translates your raw material into sparkling value for your prospective clients. He has a gift for getting people curious about what his clients offer. Reading the copy he produced for us, I wound up getting excited, and almost bought my own product!” |
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Jill Nagle, Family Mediator Berkeley CA – www.witnessedmediation.com Co-Founder of www.AwakeParent.com |
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“A Unique Blend”
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“A unique blend of fact-finding — clarity of message — story-telling — ‘realness’ — emotional content and salesmanship. I love reading his copy myself — just to see what he does next. THAT rarely happens.” |
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Shaune Clarke, International Speaker & Coach Queensland AU – www.newcopysecrets.com |
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That sounds easy, doesn’t it? You talk for an hour or so… hand me over some customers to talk to… and leave the rest to me!
This Service May Not
Be For Everyone Though
I’m here to help businesses that can be helped. I don’t mean to sound like a bad guy, I’m just not about to walk into a situation where I can’t make money for EVERYONE involved. So here’s what I’m looking for…
- Your business must be at least a year old. You must be selling products and services somewhat successfully already. Sorry, I do not work with start-ups.
- You have a house list (customer database) of at least 5,000 prospects and/or 1,000 customers OR… you have a clear plan to drive 5,000 people to the offer via VERY targeted PPC traffic or list rentals. If the cost of mailing 5,000 people, or investing in 5,000 clicks concerns you… and it’s a “life-or-death” risk for you… this opportunity is not for you.)
NOTE: Those numbers are not set-in-stone. If you’re a “one man operation” like a consultant or coach, we should talk in spite of the above numbers. - You have more than one product to sell (or it is a replenish-able product/service customers use over and over again, frequently, preferably once a month.) If you sell information, you should be able to create products quickly. Here are seventeen ideas:
1 – eBook/Report 7 – Membership Site 13 – Quick-start Guide 2 – Audio/CD 8 – Live Support 14 – Live Tele-seminar 3 – Video/DVD/CD-ROM 9 – Ongoing Training 15 – Personal Coaching 4 – Worksheets 10 – Software 16 – Call-In Days 5 – Checklists 11 – Forum Access 17 – Done for You Services 6 – Resources Guides 12 – Free Updates
Oh, and by the way… if you sell services… each and EVERY single one of those 17 info-products can easily be used as lead generating materials. Are you giving away unique, valuable information to differentiate your business? - Furthermore, I reserve the right to refuse work if I disagree with your product or services on ethical grounds. My life’s passion is to market products that engage and enrich people’s lives. As such, casino owners and pornographers need not call.
- You’re open to and willing to use my ideas, advertising and marketing strategies exactly as I present them to you. Later, you’re more than welcome to “make changes” on another test. However, you must test mine first.
- On a scale of 1 – 10, you are an “8″ in terms of being ready to go. This means you are ready to make an upfront investment. I do not work for free nor “on-spec”. My fees are reasonable and affordable. In fact, you could say it doesn’t cost you money, because it makes you money.
Here’s my unconditional guarantee: You will be satisfied with my copy and quickly see the value in it. If upon final submission you do not, I will spend the next thirty days with you revising it until you are.
Ready To Get More Customers
From Your Marketing Efforts?
Here’s What To Do Next
Tell me about your business. What’s going on? What do you need help with? Simply fill out the form below. I promise to get back to you within 48 hours or two business days at most. We’ll set aside a half-hour block to talk about your website or promotional material.
YES! I would like to book a no-cost, no-obligation half-hour consultation to talk about my website, advertising and/or marketing.
“But Colin, I hate filling in forms!” No problem. Click here…
You Hate Filling In Forms?
You’re a “Talker”, Not A Writer?
Sure Thing, Call My Toll Free Voicemail!
1 (888) 317 -9995
When you call, you’ll get a brief one-minute message. Here’s what you’ll hear…
Hello, thank you for calling!
You’ve reached the personal voicemail of Colin Y.J. Chung, Direct Response Copywriter and Marketing Strategist.
If you’re calling this number, I’m assuming you’re looking at my sales letter. Please keep it in front of you. You should have more than enough time to answer all the questions on the form here. If not, please feel free to call this number again.
If you don’t have my sales page in front of you, here’s a quick summary of what I need from you:
First, your name, number and e-mail.
Second, the website address you want me to look at. Now, if it’s a print ad, you can fax it to me at this same number.
Finally, a few questions…
- What business are you in?
- What do you sell?
- How much do you charge?
- Who’s your typical customer?
- How do you currently market, advertise and get traffic?
And…
- What you need me to do right now, to help you increase sales? Is it a sales letter, auto-responder series, direct mail? Let me know.
After I get your message, I’ll call you in 48 hours to book our free half-hour consultation.
Thanks for calling, again. Please wait for the tone.
NOTE: 1-888-317-9995 also happens be a fax number. If you need a “quick critique” for an offline promotion during our half-hour consultation — please fax it to this number after you leave your message.
“That’s A Lot Of Questions, Colin”
Can you really answer all those questions in one voicemail recording?…you may ask. You sure can. I tested it by reading Ogilvy on Advertising out loud for 8 minutes and 52 seconds before it cut me off. I was about six pages in.
(Should I mention I also spent some time looking at the topless Parisian girl on the inside flap? Why don’t we have billboards like that here in North America, anyway?)
Wait, what? You don’t have a copy of Ogilvy on Advertising lying around? …And you want to look at the picture, too? Well, here it is… Click here at your own discretion. (Look behind you first.)
Need More Info?
Listen… I can only assume you’ve read this far because you have something to sell… and you need sales copy written soon…
But hiring outside consultants and freelancers can always be burdensome and not without risk. I believe a thirty-minute conversation with me will solve that. You’ll quickly see if my marketing strategies have value or not. Click here to get in contact with me.
However… if you want to know more about me before filling out a form or calling…
Take a look at what other clients have said about me, my ad copy samples and my blog. If you want to get to know me on a personal level, read my “About Me” page.
I look forward to helping you with your business.
Sincerely,
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Colin Y.J. Chung
P.S. Yes, yes, I’m quite aware the Mythbusters on the Discovery Channel DISPROVED the whole short-term memory of goldfish… and they can find their way through a maze even after a whole month.
P.P.S. You’ll notice I didn’t run any scarcity ploy here. I didn’t say I’m booked weeks and months in advance, and my time is limited, and all that jazz.
Here’s why: I think we should talk even when I’m booked up. Who knows? Maybe I can help you with something else. Find you a contact. Give you a quick tip. Source a different option. Let’s network, if anything else. Click here to get in contact with me.